The beloved Sanrio characters are back in action with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game available on both Android and iOS. Released in 144 countries, this game invites players to tap on three matching merchandise items featuring their favorite characters, offering a delightful experience for fans of all ages. With over 1,000 collectible items, the game not only taps into nostalgia but also introduces fresh merchandise that appeals to a wide audience.